To help conquer the path to purchase and drive solutions, KING’S HAWAIIAN is taking consumers on a scavenger hunt to find their products in the deli / bakery through an interactive, augmented reality-based experience and sweepstakes, starring world-famous Chef Guy Fieri.
This holistic campaign capitalizes on the latest gaming and cooking trends and speaks to consumers all along their shopping journey to drive traffic in-store this summer.
Each display has a unique QR code with Flavor Points assigned to it. When scanned, shoppers will enjoy a one-of-a-kind adventure and can enter the “Say Aloha Summer Sweeps” Sweepstakes. Grand Prize is a culinary escape for two to Hawaii.
The bigger the display, the more chances shoppers will have to win!
Consumers will be encouraged to return to their grocery stores throughout the summer months to continue scanning the displays for even more points and chances to win.
The 4th of July is the number 1 grilling holiday with 87% of Americans grilling on this day. Labor Day and Memorial Day are the second and third most popular grilling days1.
63% of grillers cook burgers most often, followed by chicken and hot dogs2. The perfect additions to KING’S HAWAIIAN Buns.
Sources: 1. HPB Association Study. 2. CNN Grilling by the Numbers.